Grazzia focuses on dresses of award cereomines and talk about gossip that has happened during the cereomines such as when will smith slaps Chris Rock. They use white plain background which is simple but effective as it means the pictures overlaying this backgroung will not clash as it is a neutral colour. the main content shown on the website is to include celberity news and gossip as well as beauty tips and trick that will appeal the the target audience of 15-24 year olds. The grazzia content is aimed at the younger generation as they have celebrities that are more relatable and they would know. the websites has a high ratio of pictures over text this makes it more engaging, fun and more creative. Grazzia is aimed at younger generation, having visuals such as videos is very important in keeping the audience engaged.